An open letter to our customers:

Recent events involving investigations and lawsuits concerning alleged illegal activities by some insurance brokers have received extensive media attention. As a result, Berkfield & Co. wants to address proactively any questions or concerns you may have about our business practices.

First, Berkfield & Co. is very disturbed by the claims of illegal conduct stemming from the investigations, and we strongly believe that anyone proven guilty of such practices should be brought to justice.

Berkfield & Co. does not take its customers for granted. We know that you can obtain your insurance from other sources, and we work hard to earn your business. Your total satisfaction is our goal. As a proud Trusted Choice® agency, one way we seek to meet that goal is by adhering to a Pledge of Performance, which we have attached for your review.

For you to be satisfied with Berkfield & Co., we know you need to see and experience the value in what we do. Value means different things to different people. It can be based on many things, such as the price of insurance, financial strength of the insurance company, speed and quality of claims service, breadth of coverage, and other factors. And, depending on your needs and circumstances, the value proposition for you may change from one year to another.

One way Berkfield & Co. tries to provide value, however you define it, is through the basic way we do business. A hallmark of Trusted Choice® agencies is that we have the ability to offer you a choice of insurance companies and policies. Based on the needs and desires you have, we seek to find you policy choices that provide you value.

To be able to offer you choices, Berkfield & Co. maintains relationships with multiple insurance companies. We do this because one insurance company's policies cannot meet the needs and desires of all our customers--0ne size does not fit all. Each of those insurance companies pays Berkfield & Co. fees based on business our customers have us place with it. We do not charge our customers any commissions or other fees for services we are compensated for by insurance companies.

If you have questions about any aspect of how Berkfield & Co. does business, including how we are compensated, please let us know and we will happily discuss them with you.

We hope we say it often enough, but again; we thank you for your business.

Sincerely,

Richard Berkfield, President
The Berkfield/Oakland Lakes Group of Companies

Berkfield & Co, Ltd. 2625 Pontiac Lake Rd Waterford MI 48328 (248) 682-0044 (800) 589-BERK (248) 682-2430 Fax	Home \| Products \| Companies \| Contact Us \| Service Center \| Resources \| Claims \| Payment Options \| Links \| Our Privacy Policy
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